One of the biggest coffee omnichannel in CEE, Coffeedesk and the Polish coffee roastery industry established a collaboration to provide CSR actions supporting Ukraine and Ukrainian war refugees. Moreover, Coffeedesk has encouraged its international business partners to join humanitarian help for Ukraine.
All for one to Ukraine
“Many of our companies have Ukrainian employees, clients or business partners. That is why providing support for our Ukrainian friends and their relatives in Ukraine has become our priority. We are constantly verifying if they are safe and what kind of help is required. We also have invited Polish roasteries to pro-Ukrainian coffee collaboration. Jointly we will collect money from selling coffee and donate it to charity organizations helping inhabitants of Ukraine, says Łukasz Wichłacz, CEO of Coffeedesk.
Non-profit coffee from Poland to Ukraine
The non-profit coffee is unique. All parties are involved in the project for free. Bero donated green beans, five Polish roasteries (HAYB, Autumn Coffee Roasters, LaCava, Kafar, Story) roasted them free of charge and Coffeedesk is distributing it without any margins. Coffeedesk is also responsible for labeling and marketing of the non-profit coffee. As a label one will see hand-drawn flags made by Coffeedesk staff. The company is famous for hand-made drawings at every package sent to Coffeedesk clients. The non-profit coffee is available worldwide.
Coffeedesk global suppliers donating products & moneyCoffeedesk has also invited international suppliers to donate products and money for refugees. The interest among the coffee business to help Ukrainians is huge. Among the partners that have already declared to get involved in joint action there are: Asobu, Le Piantagioni, Johan, Puqpress, BaristaSpace. Coffeedesk is now waiting for the transport of non-profit supplies. The Polish omnichannel special team will redistribute the products to humanitarian organizations.
Coffeedesk global suppliers donating products & money
“We would like to gather as many international Horeca companies as possible to support Ukraine. All suppliers are welcome to join us - Łukasz Wichłacz says.
Coffeedesk also decided to donate 3% of business sales revenue to a Ukrainian charity organization in Poland when business clients add a comment #ALLFORONE in the order.
Hot beverages and new jobs needed
“Please consider creating new jobs in horeca for Ukrainian coffee people. Special Coffee Association (SCA) is coordinating this HR project. All for One. All coffee business for Ukraine - Mr. Wichłacz adds.
Baristas from Coffeedesk Kołobrzeg.